This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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Online Publication »

Articles, reviews, and stories published through our digital magazine. Writers document Bulgarian life, interview local heroes, and share authentic narratives that reveal the country's true character and genuine influence.

Books »

Publishing platform for works written by Bulgarian residents and citizens. Authors explore any subject—not necessarily Bulgaria—celebrating the creative work emerging from Bulgarian minds and Bulgarian soil, amplifying voices that deserve recognition.

   From our publication

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Circles of Identity: A Conversation with Natanail Stefanov
By ADJ

How choosing constraint created freedom – and why betting on Bulgaria is a bet on possibility. The Paradox of Choice Most stories end with tears….

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The Coherence Conspiracy: Lessons from a Culture That Still Touches
By ADJ

I had the honor of giving a talk at the Sofia Tech Park event Pro during September. The topic was how authentic experiences create lasting…

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From Accidental Vlogger to Animation Entrepreneur: How Ina Built an 85,000-Strong Creative Community
By ADJ

At 28 (and 24 month:-) Ina leads Kashu, an all-women animation studio based in Bulgaria, and commands a dedicated community of 85,000 followers. Her journey…

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Bulgarian Empire vs Kingdom
By Eric Halsey

In my upcoming book State Builders from The Steppe: A History of the First Bulgarian Empire, I obviously refer to this state as an empire…

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Walking Through Time: Bulgaria’s Ancient Cities That Changed the World
By ADJ

If you ever visit Bulgaria, make sure you hit Plovdiv, take your shoes off and walk barefoot on the stones in the old city –…

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Bulgaria—A Land of Festivals: From Ancient Rituals to Jazz Beneath the Stars
By Kalina Dromi Jankova

Bulgaria is a land of music. From the Rhodope Mountains to the Black Sea, from old village community centers to modern urban stages, the country’s…

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Infinite Presence – An Unexpected Journey to Our Forgotten Selves
By ADJ

As we’re getting closer to the end of the post-production of our first documentary, it feels right to explain how the documentary came to life….

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Why Bulgaria’s Medieval History Deserves More Than Footnotes
By Eric Halsey

I’ve long believed one of the best reasons to create something is that you believe it should exist. That’s why I created The Bulgarian History…

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The Bulgarian Exception: When Everything Wrong Becomes Everything Right
By ADJ

Here is a  paradox for you: A country consistently ranked among the top three nations where people are “least likely to become entrepreneurs” has somehow…

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Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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