This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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From our publication
The Norris Synthesis – aka: How to innovation and win
Last week we lost Chuck Norris, and because he was one of the heroes of my childhood, I went back to study his career with…
Between China and Eastern Europe, Learning What Cannot Be Copied
Nobody announces the moment when the rules of a technological era change. It simply becomes apparent, usually too late, that the assumptions everyone was operating…
MONDAY BRIEF – March 30th – The Skeleton Under the Floor – between d’Artagnan’s and how attend a concert without being there.
I came across a small journalistic footnote this week, the kind of item that appears briefly, generates no outrage, no think pieces, no panels, and…
The Shape of What Was Always Coming: How Systems Thinking and Structural Architecture Will Define the Next Era of Business, and Why Bulgaria Is Positioned to Lead It
Your strategy did not fail because your team was not smart enough. It did not fail because your data was insufficient, your consultants were underprepared,…
The Company That Refused to Disappear
There is a certain kind of company that history misremembers, not because it failed, but because it changed form too many times for the public…
MONDAY BRIEF – March 23ed – Cliff Young, the Man Who Ran Like He Was Chasing Escaped Chickens, and What Europe’s New “EU Inc.” Should Learn from Not Knowing the Rules
If there were ever a patron saint of accidentally humiliating professionals, it would be Cliff Young. Cliff Young was not built like a champion athlete….
Mushroom, Mushroom, Mushroom
There is a pair of dragons on the crest of the iconostasis of the village church. Posed like cats clawing an armchair, they flank the…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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