This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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Events and experiences »
Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)
From our publication
IT’S MONDAY – February 2nd – Time Was a Mistake: Please Upgrade to the ‘Freedom Pro’ Plan to Continue.
The first clocks were not invented to help anyone. This is important. They were built in monasteries to tell people when to pray, when to…
The Talking Mirror
We built a social network where humans were not allowed. That detail matters more than anything else. An empty stage, a sealed arena, populated only…
Intelligence, Displacement, and the Question of Agency
I was fascinated by technology long before I understood what the word meant. I must have been six or seven years old. My parents’ library…
The Era of “Optimization” is Over; the Era of “Adaptation” Has Begun
As someone who studies patterns of organizational and economic transformation, I’ve watched a fundamental shift unfold over the past five years – one that most…
IT’S MONDAY – JANUARY 26TH – Davos, Served Lukewarm
While Sauron’s eye was fixed firmly on Davos – swiveling slowly over snowbanks, glass facades, and men named Klaus wearing identical scarves – it is…
Bulgaria’s AI Revolution: How Artificial Intelligence could redefine a nation’s economic future
Could AI be the secret weapon that propels Bulgaria onto the global economic stage? Imagine traditional Bulgarian industries – from the rose fields of the…
The Fear That Swallowed Itself: How Apple’s Terror of Failure Became the Only Thing It Achieved
What happened was not a pivot, not a partnership, and not a strategy in any meaningful human sense of the word. What happened was that…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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