This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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Online Publication »

Articles, reviews, and stories published through our digital magazine. Writers document Bulgarian life, interview local heroes, and share authentic narratives that reveal the country's true character and genuine influence.

Documentaries »

Films capturing Bulgarian life, from village traditions to modern innovation. Through personal storytelling, these documentaries reveal individual journeys, showcase Bulgarian heroes, and document the authentic experiences shaping this remarkable nation.

Books »

Publishing platform for works written by Bulgarian residents and citizens. Authors explore any subject—not necessarily Bulgaria—celebrating the creative work emerging from Bulgarian minds and Bulgarian soil, amplifying voices that deserve recognition.

Events and experiences »

Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)

   From our publication

words
It’s Monday – FEBRUARY 16th – THE FUNERAL OF LANGUAGE (BUFFET IS LUKEWARM)
By ADJ

Elon Musk has now scheduled the death of human language, which feels efficient. Most civilizations wait for decline to become obvious before declaring something obsolete….

learning city
THE CITY THAT THINKS FOR ITSELF
By ADJ

I’ve spent twelve years inside the automotive industry watching companies pretend to innovate. Then I spent more years advising cities on why they should run…

disk
IT’S MONDAY – FEBRUARY 9th – THE DISC OF SABU AND THE HUMAN INSTINCT TO PRETEND WE MEANT THIS
By ADJ

If you have ever heard of the Disc of Sabu, it was probably in the same way people hear about cursed manuscripts or impossible Roman…

aigary
THE REPOSITORY OF CONSEQUENCE – A Satire in Eight Movements
By ADJ

“The only way to get rid of a temptation is to yield to it.” – Oscar Wilde, The Picture of Dorian Gray “The major problem-one…

ineu
Breaking the Mold: What the Rosenhan Experiment Teaches Us About Innovation in Europe
By ADJ

In 1973, psychologist David Rosenhan published a study in Science that would shake psychiatry to its core. Eight healthy people walked into psychiatric hospitals claiming…

twmfasm
IT’S MONDAY – February 2nd – Time Was a Mistake: Please Upgrade to the ‘Freedom Pro’ Plan to Continue.
By ADJ

The first clocks were not invented to help anyone. This is important. They were built in monasteries to tell people when to pray, when to…

hitrh
The Talking Mirror
By ADJ

We built a social network where humans were not allowed. That detail matters more than anything else. An empty stage, a sealed arena, populated only…

vurn
Intelligence, Displacement, and the Question of Agency
By ADJ

I was fascinated by technology long before I understood what the word meant. I must have been six or seven years old. My parents’ library…

newworld
The Era of “Optimization” is Over; the Era of “Adaptation” Has Begun
By ADJ

As someone who studies patterns of organizational and economic transformation, I’ve watched a fundamental shift unfold over the past five years – one that most…

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Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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