This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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Events and experiences »
Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)
From our publication
How the World’s Richest Company Forgot How to Think: The Spectacular Unraveling of Apple’s AI Dreams
There’s a particular kind of frustration that comes from asking your phone a simple question and watching it fail spectacularly. Picture this: You’re trying to…
It’s Monday – FEBRUARY 16th – THE FUNERAL OF LANGUAGE (BUFFET IS LUKEWARM)
Elon Musk has now scheduled the death of human language, which feels efficient. Most civilizations wait for decline to become obvious before declaring something obsolete….
THE CITY THAT THINKS FOR ITSELF
I’ve spent twelve years inside the automotive industry watching companies pretend to innovate. Then I spent more years advising cities on why they should run…
IT’S MONDAY – FEBRUARY 9th – THE DISC OF SABU AND THE HUMAN INSTINCT TO PRETEND WE MEANT THIS
If you have ever heard of the Disc of Sabu, it was probably in the same way people hear about cursed manuscripts or impossible Roman…
THE REPOSITORY OF CONSEQUENCE – A Satire in Eight Movements
“The only way to get rid of a temptation is to yield to it.” – Oscar Wilde, The Picture of Dorian Gray “The major problem-one…
Breaking the Mold: What the Rosenhan Experiment Teaches Us About Innovation in Europe
In 1973, psychologist David Rosenhan published a study in Science that would shake psychiatry to its core. Eight healthy people walked into psychiatric hospitals claiming…
IT’S MONDAY – February 2nd – Time Was a Mistake: Please Upgrade to the ‘Freedom Pro’ Plan to Continue.
The first clocks were not invented to help anyone. This is important. They were built in monasteries to tell people when to pray, when to…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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