This is Bulgaria
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Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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From our publication
The End of the Screen Era? Good. But Don’t Celebrate Yet.
There is something almost poetic about the moment we are living through. Apple, Meta, and OpenAI, three of the most powerful architects of our screen…
A PowerPoint in a fleece vest
This Monday brief starts with Zuckerberg of all people. Why start a money brief with Mark Zuckerberg defending Elon Musk’s massacre of Twitter staff. Because,…
THE ZORA PROTOCOL AKA The Awakening of the Danubian Destiny
PROTOCOL PREFACE: ON THE NATURE OF HISTORY AND KETTLES “The sleeper must awaken. But first, the sleeper must calculate the precise caloric intake of a…
Before the Heat Comes Up – How Nations That Learn to Distil Will Inherit the 21st Century
Every year in the Kazanlak Valley of central Bulgaria, around the first week of June, something happens that most of the world does not know…
It’s Happening, Europe Has Launched Its Defense Plan Against Chinese Cars
This Monday brief is a little different, less of a brief, more of a rant, not because I have suddenly developed a taste for confessional…
A Dance Forgotten, A Laugh Remembered
The yellow cobblestones of ulitsa Tsar Shishman were slick with rain, shining like wet amber under the streetlamps. The city was a familiar hum: trams…
The tragedy of circular generalism
Systems are collapsing under the weight of those who cannot see specifics anymore. That is the central fact of this century, and almost everything follows…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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