This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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Online Publication »

Articles, reviews, and stories published through our digital magazine. Writers document Bulgarian life, interview local heroes, and share authentic narratives that reveal the country's true character and genuine influence.

Books »

Publishing platform for works written by Bulgarian residents and citizens. Authors explore any subject—not necessarily Bulgaria—celebrating the creative work emerging from Bulgarian minds and Bulgarian soil, amplifying voices that deserve recognition.

   From our publication

Ken
What Steve Jobs’ Creative Director Taught Me About Building Bulgaria’s Creative Future
By ADJ

Ten years ago in Bogotá, I shared a stage with Ken Segall at a marketing conference. Ken is the man who named the iMac and…

forestucarry
The Forest You Carry
By ADJ

It started as a mistake. The kind that rewrites you. Five friends, one tired taxi driver, a road that turned from asphalt to dirt without…

pattrenofblindness
The Pattern Blindness
By ADJ

I spent two years writing a book about acceleration. As a futurist, I thought it was time to put my thoughts on paper, but here’s…

sofiatrainsstation
The Next Bulgaria – A personal reflection on the future that should be.
By ADJ

On a winter morning in Sofia the station smells like coffee and brake dust. The departures board flips with that little clatter you feel more…

bgpastvsfuture
The Hidden Currency – Dataius the Great visits Stoian in Bulgaria, with Middleton in the Middle (a short stroy)
By ADJ

I often find satire to be one of the most powerful tools not just to tell a story, but to simply tell the truth. What…

bgna
From the Ottoman Empire to Today: The Legacy of Political Apathy in Bulgaria
By Eric Halsey

First a confession. I’ve been deeply interested in politics for decades at this point. I was born in Washington D.C., the son and grandson of…

kosta
“Empathy in Motion”: A Conversation with Director-Choreographer Kosta Karakashyan
By Kalina Dromi Jankova

As founder of This Is Bulgaria, I was genuinely honored to meet-and learn from-director and choreographer Kosta Karakashyan, an artist whose work keeps widening what…

starsabovebulgaria
The Stars Over Bulgaria
By ADJ

I’ve always loved the story of the Michelin star system. It began as a clever trick by a tire company, which tells you almost everything…

learningpatterns
Bulgaria’s Path Forward: Learning from Patterns, Not Places
By ADJ

When a former foreign minister recently told me that “those who have power have no imagination and those with imagination have no power,” I realized…

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Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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