This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

   Discover

Online Publication »

Articles, reviews, and stories published through our digital magazine. Writers document Bulgarian life, interview local heroes, and share authentic narratives that reveal the country's true character and genuine influence.

Books »

Publishing platform for works written by Bulgarian residents and citizens. Authors explore any subject—not necessarily Bulgaria—celebrating the creative work emerging from Bulgarian minds and Bulgarian soil, amplifying voices that deserve recognition.

   From our publication

checkpointbgbc
Driving Past Yesterday – How Bulgaria’s Integration Is Reshaping Europe
By ADJ

On a blazing August morning, the road to Greece hums with the rhythm of summer. Cars snake southward through sun-baked valleys, windows rolled down, the…

celebrating
Celebrating a Country Worth Knowing
By Kalina Dromi Jankova

I am Kalina, founder of This is Bulgaria. My story begins far from the country whose name I now carry in my work, my heart,…

bgwin
The Bulgaria Advantage: How to Monetize Being Different in a Standardized World
By ADJ

I gave a talk once about falling in love with a Bulgarian woman, then falling in love with Bulgaria itself. At 51, I find myself…

Brain Drain
From Brain Drain to Brain Gain – Bulgaria’s €6.3 Billion Answer
By ADJ

Bulgaria has more developers than Estonia, world-class technical universities, and cheaper costs than Poland. So why are we the only ones without a unicorn? Last…

Explore more loader

Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

Our Friends & Partners

Scroll to Top