The Fourteen-Billion Dollar Copy-Paste: A Digital Transformation Tragedy
Or: Why the Republic of Meridiana Has the World’s Most Advanced System for Doing Nothing In March 2021, the Republic of Meridiana achieved something remarkable….
ADJ
Aric is a co-founder of This is Bulgaria, a futurist, and a professional troublemaker. With over two decades of experience, he explores the intersection of technology, business, and human behavior, turning complexity into actionable insight.
It’s Monday – JANUARY 12TH
A weekly digest – part serious, part not – in partnership with The Sofia Globe Happy Monday. Arguably the most emotionally dishonest greeting in the…
The Da Vinci Cup
The Da Vinci Cup sits on the table like an accusation, its silver rim catching light in a way that feels both hopeful and deeply…
CONVERSATION WITH Boris de Sajonia-Coburgo-Gotha y Ungría
When we first launched This is Bulgaria on November 1st, 2025, we did something different. We organized a closed-door event – part think tank, part…
IT’S MONDAY – January 5th
A weekly digest – part serious, part not – in partnership with The Sofia Globe Happy New Year to New York, London, Paris, Sofia! I…
End-of-the-year digest – THE BOX IS THE BOX
A weekly digest – part serious, part not – in partnership with The Sofia Globe “Mirror, mirror on the digital wall, who is the truthful…
A song of a nation
“Let me make the songs of a nation, and I care not who makes its laws.” Andrew Fletcher of Saltoun wrote this in 1704, and…
The Human Void
I wrote “The Human Void” because I wanted to explore a terrifying question: If humanity was given a second chance, would we actually deserve it?…
IT’S MONDAY – DEDEMBER 22ed
A weekly digest – part serious, part not – in partnership with The Sofia Globe The week began early. Unreasonably early. The sort of early…
It’s Monday – Dedember 15th
A weekly digest – part serious, part not – in partnership with The Sofia Globe The beauty of living in Plovdiv versus Sweden is the…
From the Moon to Mars
This is speculative fiction. The Lunix Station doesn’t exist—yet. But the physics of photosynthetic memory, coherent systems folding cause into effect, and consciousness as thermodynamic…
The Grand Illusion: How Brussels Became a Museum and Why Bulgaria Might Be the Future
The Greeks had a word for it: hubris – the belief that mortals could achieve what only gods should attempt. In Brussels, where the towers…