This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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The twenty-eight Year test: How Bulgaria became Europe’s most prepared nation
February 1997. A young Bulgarian university graduate woke up to discover his monthly salary-earned, deposited, saved-was now worthless. Overnight, literally overnight, the hyperinflation had accelerated…
Even Lifting
I was somewhat dissipated on a Friday afternoon, pottering around, waiting for my Aeropress to drain, when Pavlina called. Friday is when I catch up….
Have You Ever Danced with the Devil in the Moonlight?
Have you ever danced with the devil in the moonlight? It’s one of the most profound lines ever delivered in a Batman film-Jack Nicholson’s Joker…
The AI Dividend of Labor and UBA: The Future of Work Is Not Work, But a Productivity Balance
You will find the full paper including the mathematical appendix at this link I wrote this piece because I kept having the same conversation with…
Conversation with Petya Stoycheva Krivitski
Petya Stoycheva Krivitski: “Seeking help is like reaching out your hand toward yourself.” A conversation between Kalina Jankova and psychologist and hypnotherapist Petya Stoycheva Krivitski…
The Algorithmic Donkey: How Digital Paralysis Replaced Democracy
The Algorithmic Donkey: How Digital Paralysis Replaced Democracy It’s 2 AM. You’re in bed, thumb hovering between two Netflix shows. You’ve been here before-last night,…
Conversation with Stella Petkova: AWWWARDS Juror on Design, Discipline, and Finding Balance
It’s the last days of October, a day before a major event, and with all the stress swirling around me, I’ve decided-on top of everything-to…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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