This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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Events and experiences »

Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)

   From our publication

vs
The Grand Illusion: How Brussels Became a Museum and Why Bulgaria Might Be the Future

The Greeks had a word for it: hubris – the belief that mortals could achieve what only gods should attempt. In Brussels, where the towers…

googleisbad
Between Google, Bulgaria, Frustrations, and Love

Between Google, Bulgaria, Frustrations, and Love (A Historically Accurate Account of My Descent Into Digital Madness) Historians, centuries from now, will study the early 21st…

treeinthewind
The tree in wind

Watch a tree in windstorm. Really watch. The wind comes hard-the kind that snaps rigid things, that topples what won’t bend. But the tree doesn’t…

ratlogic
THE WAY OF THE RATCHÉ SEAGAL

There are certain things the universe does not intend you to take seriously, and one of them is a rat in a tiny black headband…

constitution
Beyond Certainty: Democracy as Ongoing Conversation

Politics, at its core, is not meant to be a theater of dominance but a discipline rooted in humility. Real leadership begins not with the…

the actor
As an actor, I was born in Bulgaria

It began with an advert in an English-language newspaper, The Sofia Echo. A foreign production was seeking English-speakers for small parts in a feature film…

fptp
From Podcast to Print: The Journey of Writing The First Bulgarian Empire

In part 1, I talked about its origins in the Ottoman and early post-Ottoman period. By the early 20th century, this had evolved in a…

bglion
The twenty-eight Year test: How Bulgaria became Europe’s most prepared nation

February 1997. A young Bulgarian university graduate woke up to discover his monthly salary-earned, deposited, saved-was now worthless. Overnight, literally overnight, the hyperinflation had accelerated…

ev
Even Lifting

I was somewhat dissipated on a Friday afternoon, pottering around, waiting for my Aeropress to drain, when Pavlina called. Friday is when I catch up….

Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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