This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
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Events and experiences »
Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)
From our publication
The Next Bulgaria – A personal reflection on the future that should be.
On a winter morning in Sofia the station smells like coffee and brake dust. The departures board flips with that little clatter you feel more…
The Hidden Currency – Dataius the Great visits Stoian in Bulgaria, with Middleton in the Middle (a short stroy)
I often find satire to be one of the most powerful tools not just to tell a story, but to simply tell the truth. What…
From the Ottoman Empire to Today: The Legacy of Political Apathy in Bulgaria
First a confession. I’ve been deeply interested in politics for decades at this point. I was born in Washington D.C., the son and grandson of…
“Empathy in Motion”: A Conversation with Director-Choreographer Kosta Karakashyan
As founder of This Is Bulgaria, I was genuinely honored to meet-and learn from-director and choreographer Kosta Karakashyan, an artist whose work keeps widening what…
The Stars Over Bulgaria
I’ve always loved the story of the Michelin star system. It began as a clever trick by a tire company, which tells you almost everything…
Bulgaria’s Path Forward: Learning from Patterns, Not Places
When a former foreign minister recently told me that “those who have power have no imagination and those with imagination have no power,” I realized…
Circles of Identity: A Conversation with Natanail Stefanov
How choosing constraint created freedom – and why betting on Bulgaria is a bet on possibility. The Paradox of Choice Most stories end with tears….
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
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