The Fourteen-Billion Dollar Copy-Paste: A Digital Transformation Tragedy
Or: Why the Republic of Meridiana Has the World’s Most Advanced System for Doing Nothing In March 2021, the Republic of Meridiana achieved something remarkable….
ADJ
Aric is a co-founder of This is Bulgaria, a futurist, and a professional troublemaker. With over two decades of experience, he explores the intersection of technology, business, and human behavior, turning complexity into actionable insight.
The Da Vinci Cup
The Da Vinci Cup sits on the table like an accusation, its silver rim catching light in a way that feels both hopeful and deeply…
CONVERSATION WITH Boris de Sajonia-Coburgo-Gotha y Ungría
When we first launched This is Bulgaria on November 1st, 2025, we did something different. We organized a closed-door event – part think tank, part…
End-of-the-year digest – THE BOX IS THE BOX
A weekly digest – part serious, part not – in partnership with The Sofia Globe “Mirror, mirror on the digital wall, who is the truthful…
A song of a nation
“Let me make the songs of a nation, and I care not who makes its laws.” Andrew Fletcher of Saltoun wrote this in 1704, and…
The Human Void
I wrote “The Human Void” because I wanted to explore a terrifying question: If humanity was given a second chance, would we actually deserve it?…
From the Moon to Mars
This is speculative fiction. The Lunix Station doesn’t exist—yet. But the physics of photosynthetic memory, coherent systems folding cause into effect, and consciousness as thermodynamic…
The Grand Illusion: How Brussels Became a Museum and Why Bulgaria Might Be the Future
The Greeks had a word for it: hubris – the belief that mortals could achieve what only gods should attempt. In Brussels, where the towers…
Between Google, Bulgaria, Frustrations, and Love
Between Google, Bulgaria, Frustrations, and Love (A Historically Accurate Account of My Descent Into Digital Madness) Historians, centuries from now, will study the early 21st…
The tree in wind
Watch a tree in windstorm. Really watch. The wind comes hard—the kind that snaps rigid things, that topples what won’t bend. But the tree doesn’t…
THE WAY OF THE RATCHÉ SEAGAL
There are certain things the universe does not intend you to take seriously, and one of them is a rat in a tiny black headband…
Beyond Certainty: Democracy as Ongoing Conversation
Politics, at its core, is not meant to be a theater of dominance but a discipline rooted in humility. Real leadership begins not with the…