It’s Monday – FEBRUARY 16th – THE FUNERAL OF LANGUAGE (BUFFET IS LUKEWARM)
Elon Musk has now scheduled the death of human language, which feels efficient. Most civilizations wait for decline to become obvious before declaring something obsolete….
ADJ
Aric is a co-founder of This is Bulgaria, a futurist, and a professional troublemaker. With over two decades of experience, he explores the intersection of technology, business, and human behavior, turning complexity into actionable insight.
THE CITY THAT THINKS FOR ITSELF
I’ve spent twelve years inside the automotive industry watching companies pretend to innovate. Then I spent more years advising cities on why they should run…
IT’S MONDAY – FEBRUARY 9th – THE DISC OF SABU AND THE HUMAN INSTINCT TO PRETEND WE MEANT THIS
If you have ever heard of the Disc of Sabu, it was probably in the same way people hear about cursed manuscripts or impossible Roman…
THE REPOSITORY OF CONSEQUENCE – A Satire in Eight Movements
“The only way to get rid of a temptation is to yield to it.” – Oscar Wilde, The Picture of Dorian Gray “The major problem—one…
Breaking the Mold: What the Rosenhan Experiment Teaches Us About Innovation in Europe
In 1973, psychologist David Rosenhan published a study in Science that would shake psychiatry to its core. Eight healthy people walked into psychiatric hospitals claiming…
The Talking Mirror
We built a social network where humans were not allowed. That detail matters more than anything else. An empty stage, a sealed arena, populated only…
IT’S MONDAY – February 2nd – Time Was a Mistake: Please Upgrade to the ‘Freedom Pro’ Plan to Continue.
The first clocks were not invented to help anyone. This is important. They were built in monasteries to tell people when to pray, when to…
Intelligence, Displacement, and the Question of Agency
I was fascinated by technology long before I understood what the word meant. I must have been six or seven years old. My parents’ library…
The Era of “Optimization” is Over; the Era of “Adaptation” Has Begun
As someone who studies patterns of organizational and economic transformation, I’ve watched a fundamental shift unfold over the past five years – one that most…
IT’S MONDAY – JANUARY 26TH – Davos, Served Lukewarm
While Sauron’s eye was fixed firmly on Davos – swiveling slowly over snowbanks, glass facades, and men named Klaus wearing identical scarves – it is…
Bulgaria’s AI Revolution: How Artificial Intelligence could redefine a nation’s economic future
Could AI be the secret weapon that propels Bulgaria onto the global economic stage? Imagine traditional Bulgarian industries – from the rose fields of the…
The Fear That Swallowed Itself: How Apple’s Terror of Failure Became the Only Thing It Achieved
What happened was not a pivot, not a partnership, and not a strategy in any meaningful human sense of the word. What happened was that…