This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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Events and experiences »

Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)

   From our publication

inafinlabhas
From Accidental Vlogger to Animation Entrepreneur: How Ina Built an 85,000-Strong Creative Community

At 28 (and 24 month:-) Ina leads Kashu, an all-women animation studio based in Bulgaria, and commands a dedicated community of 85,000 followers. Her journey…

Pliska
Bulgarian Empire vs Kingdom

In my upcoming book State Builders from The Steppe: A History of the First Bulgarian Empire, I obviously refer to this state as an empire…

walking time
Walking Through Time: Bulgaria’s Ancient Cities That Changed the World

If you ever visit Bulgaria, make sure you hit Plovdiv, take your shoes off and walk barefoot on the stones in the old city –…

bgmusicscn
Bulgaria—A Land of Festivals: From Ancient Rituals to Jazz Beneath the Stars

Bulgaria is a land of music. From the Rhodope Mountains to the Black Sea, from old village community centers to modern urban stages, the country’s…

thisoneforidp
Infinite Presence – An Unexpected Journey to Our Forgotten Selves

As we’re getting closer to the end of the post-production of our first documentary, it feels right to explain how the documentary came to life….

easbfts
Why Bulgaria’s Medieval History Deserves More Than Footnotes

I’ve long believed one of the best reasons to create something is that you believe it should exist. That’s why I created The Bulgarian History…

bulgaraitech
The Bulgarian Exception: When Everything Wrong Becomes Everything Right

Here is a  paradox for you: A country consistently ranked among the top three nations where people are “least likely to become entrepreneurs” has somehow…

checkpointbgbc
Driving Past Yesterday – How Bulgaria’s Integration Is Reshaping Europe

On a blazing August morning, the road to Greece hums with the rhythm of summer. Cars snake southward through sun-baked valleys, windows rolled down, the…

celebrating
Celebrating a Country Worth Knowing

I am Kalina, founder of This is Bulgaria. My story begins far from the country whose name I now carry in my work, my heart,…

Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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