As an actor, I was born in Bulgaria
It began with an advert in an English-language newspaper, The Sofia Echo. A foreign production was seeking English-speakers for small parts in a feature film…
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The AI Dividend of Labor and UBA: The Future of Work Is Not Work, But a Productivity Balance
You will find the full paper including the mathematical appendix at this link I wrote this piece because I kept having the same conversation with…
Conversation with Stella Petkova: AWWWARDS Juror on Design, Discipline, and Finding Balance
It’s the last days of October, a day before a major event, and with all the stress swirling around me, I’ve decided—on top of everything—to…
The Physics of Freedom – What Rises When Everything Shakes
Imagine you have a jar filled with nuts of different sizes. Walnuts, almonds, pistachios, all mixed together. Now shake it. Shake it hard. What happens?…
What Steve Jobs’ Creative Director Taught Me About Building Bulgaria’s Creative Future
Ten years ago in Bogotá, I shared a stage with Ken Segall at a marketing conference. Ken is the man who named the iMac and…
The Forest You Carry
It started as a mistake. The kind that rewrites you. Five friends, one tired taxi driver, a road that turned from asphalt to dirt without…
The Pattern Blindness
I spent two years writing a book about acceleration. As a futurist, I thought it was time to put my thoughts on paper, but here’s…
The Next Bulgaria – A personal reflection on the future that should be.
On a winter morning in Sofia the station smells like coffee and brake dust. The departures board flips with that little clatter you feel more…
“Empathy in Motion”: A Conversation with Director-Choreographer Kosta Karakashyan
As founder of This Is Bulgaria, I was genuinely honored to meet—and learn from—director and choreographer Kosta Karakashyan, an artist whose work keeps widening what…
The Stars Over Bulgaria
I’ve always loved the story of the Michelin star system. It began as a clever trick by a tire company, which tells you almost everything…
Circles of Identity: A Conversation with Natanail Stefanov
How choosing constraint created freedom — and why betting on Bulgaria is a bet on possibility. The Paradox of Choice Most stories end with tears….
The Coherence Conspiracy: Lessons from a Culture That Still Touches
I had the honor of giving a talk at the Sofia Tech Park event Pro during September. The topic was how authentic experiences create lasting…