This is Bulgaria
Sharp. Provocative. Authentic
Amplifying Bulgaria's authentic stories and heritage
From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.
Discover
From our publication
The Fear That Swallowed Itself: How Apple’s Terror of Failure Became the Only Thing It Achieved
What happened was not a pivot, not a partnership, and not a strategy in any meaningful human sense of the word. What happened was that…
Logic, Chimneys, and the Beige Collapse of Europe
In partership with The Sofia Globe Observed by an alien who has now waited seven hours for a Bulgarian stamp There is an old Talmudic…
It’s time for a European Declaration of Interdependence
The European Union is facing unprecedented challenges at a time when the 20th-century multilateral order is under attack. However, calling for a “United States of…
От Изтичане на Мозъци към Прилив на Мозъци – €6.3 милиардният отговор на България
България разполага с повече разработчици от Естония, технически университети на световно ниво и по-ниски производствени разходи от Полша. Тогава защо сме единствените без “еднорог”? Миналият…
The Algorithmic Donkey: How Digital Paralysis Replaced Democracy
The Algorithmic Donkey: How Digital Paralysis Replaced Democracy Часът е 2 сутринта. Лежите в леглото, а палецът ви кръжи между два сериала в Netflix. Били…
Conversation with Stella Petkova: AWWWARDS Juror on Design, Discipline, and Finding Balance
Броени дни са преди края на октомври, ден преди голямо събитие. Насред целия стрес, който се върти около мен, реших – напук на всичко –…
ПРЕДИМСТВОТО НА БЪЛГАРИЯ: КАК ДА ПЕЧЕЛИМ ОТ ТОВА, ЧЕ СМЕ РАЗЛИЧНИ В ЕДИН СТАНДАРТИЗИРАН СВЯТ
Преди време споменах в една лекция как се влюбих в една българка, а в последствие и в самата България. На 51 годишна възраст се намирам…
Together in Bulgaria’s unfolding story
We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.
Our Friends & Partners
