This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

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pattrenofblindness
Слепота в закономерности

Прекарах две години в писане на книга за ускорението. Като футурист реших, че е време да прехвърля мислите си на хартия, но ето какъв е…

forestucarry
The Forest You Carry

Започна като грешка. От онези, които те пренаписват. Петима приятели, един уморен таксиметров шофьор, път, който се превърна от асфалтилан в черен без предупреждение. Трябваше…

dndec
The Gift of Heinlein

Our kids’ school, in its icy cruelty, continued its program right up to the day before Christmas Eve. We’re letting them out of school early,…

lssoct
The Fourteen-Billion Dollar Copy-Paste: A Digital Transformation Tragedy

Or: Why the Republic of Meridiana Has the World’s Most Advanced System for Doing Nothing In March 2021, the Republic of Meridiana achieved something remarkable….

m12
Monday Brief – JANUARY 12TH

A weekly digest – part serious, part not – in partnership with The Sofia Globe Happy Monday. Arguably the most emotionally dishonest greeting in the…

ivgani2
Between Vienna and Plovdiv: Music as Identity – converation with Prof. Dr. Eugeniy Chevkenov

“Tradition is like a seed – you can’t force it to bear fruit overnight.” – Prof. Dr. Eugeniy Chevkenov The Tone of a Meeting There…

dvcup
The Da Vinci Cup

The Da Vinci Cup sits on the table like an accusation, its silver rim catching light in a way that feels both hopeful and deeply…

Boris_02
CONVERSATION WITH Boris de Sajonia-Coburgo-Gotha y Ungría

When we first launched This is Bulgaria on November 1st, 2025, we did something different. We organized a closed-door event – part think tank, part…

jan5th
Monday Brief – January 5th

A weekly digest – part serious, part not – in partnership with The Sofia Globe Happy New Year to New York, London, Paris, Sofia! I…

Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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