This is Bulgaria

Sharp. Provocative. Authentic

Amplifying Bulgaria's authentic stories and heritage

From online content to books, documentaries, and events, we aim to unveil Bulgaria's extraordinary legacy across generations, amplifying visionary creators, innovators, local heroes, and experiences that reveal the nation's profound essence.

   Discover

Online Publication »

Articles, reviews, and stories published through our digital magazine. Writers document Bulgarian life, interview local heroes, and share authentic narratives that reveal the country's true character and genuine influence.

Documentaries »

Films capturing Bulgarian life, from village traditions to modern innovation. Through personal storytelling, these documentaries reveal individual journeys, showcase Bulgarian heroes, and document the authentic experiences shaping this remarkable nation.

Books »

Publishing platform for works written by Bulgarian residents and citizens. Authors explore any subject—not necessarily Bulgaria—celebrating the creative work emerging from Bulgarian minds and Bulgarian soil, amplifying voices that deserve recognition.

Events and experiences »

Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)

   From our publication

bgwin
The Bulgaria Advantage: How to Monetize Being Different in a Standardized World
By ADJ

I gave a talk once about falling in love with a Bulgarian woman, then falling in love with Bulgaria itself. At 51, I find myself…

Brain Drain
From Brain Drain to Brain Gain – Bulgaria’s €6.3 Billion Answer
By ADJ

Bulgaria has more developers than Estonia, world-class technical universities, and cheaper costs than Poland. So why are we the only ones without a unicorn? Last…

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Together in Bulgaria’s unfolding story

We believe that honoring a nation’s legacy begins with listening—to its people, its landscapes, and the quiet strength within both. Our work is rooted in clarity and care, revealing what endures, what transforms, and what continues to shape Bulgaria’s presence across time, place, and human connection.

Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.

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