Това е България
Дръзка, предизвикателна, автентична
Насочваме фокуса към автентичните истории и наследството на България
От онлайн публикации до книги, документални филми и събития – стремим се да разкрием изключителното българско наследство през поколенията, издигайки гласове на визионери, иноватори, местни герои и преживявания, които отразяват дълбоката същност на нацията.
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Събития и преживявания »
Book launches, culinary celebrations, and meaningful cultural encounters. From interactive literary gatherings to authentic Bulgarian experiences, these curated events create spaces where compelling stories inspire genuine human connection. (coming soon)
Истории от нашето издание

The Pattern Blindness
I spent two years writing a book about acceleration. As a futurist, I thought it was time to put my thoughts on paper, but here’s…

The Next Bulgaria – A personal reflection on the future that should be.
On a winter morning in Sofia the station smells like coffee and brake dust. The departures board flips with that little clatter you feel more…

The Hidden Currency – Dataius the Great visits Stoian in Bulgaria, with Middleton in the Middle (a short stroy)
I often find satire to be one of the most powerful tools not just to tell a story, but to simply tell the truth. What…

From the Ottoman Empire to Today: The Legacy of Political Apathy in Bulgaria
First a confession. I’ve been deeply interested in politics for decades at this point. I was born in Washington D.C., the son and grandson of…

“Empathy in Motion”: A Conversation with Director-Choreographer Kosta Karakashyan
As founder of This Is Bulgaria, I was genuinely honored to meet-and learn from-director and choreographer Kosta Karakashyan, an artist whose work keeps widening what…

The Stars Over Bulgaria
I’ve always loved the story of the Michelin star system. It began as a clever trick by a tire company, which tells you almost everything…

Bulgaria’s Path Forward: Learning from Patterns, Not Places
When a former foreign minister recently told me that “those who have power have no imagination and those with imagination have no power,” I realized…
Заедно в разгръщащата се история на България
Да почетеш едно наследство означава първо да се вслушаш – в хората, в земята и в тихата сила, която ги свързва. Нашата работа е акт на яснота и грижа: да разкриваме онова, което устоява, което се променя и което продължава да оформя живото присъствие на България. Всяка подробност е значима. Всеки глас добавя дълбочина. Така една жива култура говори – и бива наистина видяна.
Every detail matters. Every voice adds depth. This is how a living culture speaks—and is truly seen.